LEVERKUSEN, GERMANY – Bayer Global fires the first shot in the upscale OTC pain relief market today with its announcement of Alka Seltzer Artisanal. Same great Alka Seltzer relief, but now in the shape of hand-crafted, mission-style furniture. The dissolvable craft pieces come in Regular, Lemon-Lime and Pot Roast flavors. Bayer Vice President for Product Development, Merrick Craddleton, said “We’ve known where the market was heading. But hand crafted fizzies take time to develop. We really invested in the finest craftspeople from across the planet, actually. Mission furniture is just our first line of artisanal fizzies. Next year we plan on launching two more including a Louis XIV line.”
The product hits select markets mid-October 2016.